In other words, young people who don’t identify as readers are reading books at a higher rate than their generational cohorts as a whole
The following article, written by Kathi Inman Berens, Portland State University and Rachel Noorda, Portland State University originally appeared on The Conversation and is published here with permission:For example, 49% of Americans play video games, but only 10% identify as gamers.
.Our best guess is that “reader” is an identity, not a behavior. And that identity is buttressed by involvement in book clubs, engagement with social media communities such as Booktok and Bookstagram, and access to libraries and bookstores.Millennials and members of Gen Z who identify as readers are also more likely to be writers and participate in fandom.
During the 2023 event, which we attended, you could see attendees clamoring to see writers like Alice Oseman, author of the bestselling “Heartstopper” graphic novels. In our study, 59% said they would prefer a graphic version of a story over text-only. And let’s not forget audiobooks, which 34% of Gen Zers and millennials prefer over text-only. Millennials and members of Gen Z are also reading nonfiction or reading for school and work, rather than pleasure.
So it turns out that identifying as a reader is often about community, wealth and gender – and what counts as reading – than it is about how much someone actually reads.
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