Grammy-winning singer Beyoncé surprises New York City with advertisements for her new album, Cowboy Carter, projected onto museums. The Guggenheim Museum expresses surprise and lack of authorization for the projection.
Grammy-winning singer Beyoncé took over New York City with advertisements for her highly anticipated new album, Cowboy Carter , projected onto museums like the Guggenheim Museum , Whitney Museum, New Museum, and the Museum of Art and Design. However, the surprise marketing move seemed to have caught some off guard, including the Guggenheim Museum , which said in a statement that it was neither informed nor had it authorized the projection onto their museum building. “This ain’t a country album.
This is a ‘Beyoncé’ album,” read the words projected onto the museums in New York City as part of the promotion. Although the institution positively acknowledged the advertisement on social media, it said in a statement that it had not provided authorization to the singer to project the advertisement onto their building. The museum “was not informed about and did not authorize this activation
Beyoncé Album Cowboy Carter New York City Museums Guggenheim Museum Surprise Authorization Projection
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