Former San Fransisco 49ers player Colin Kaepernick began the movement in 2016
, the deal brought the rapper on as a “live music entertainment strategist” through his company Roc Nation.He made a point at the time to express his interest in bringing change to the organization with a push for inclusivity.“The NFL has a great big platform, and it has to be all-inclusive,” he told theof agreeing to work with the NFL and its activism arm, Inspire Change. “They were willing to do some things, to make some changes, that we can do some good.
Kaepernick first knelt in protest during the preseason while he was the quarterback for the San Francisco 49ers — who are playing in Sunday’s Super Bowl — in 2016.“I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color,” heafter that game, in which the Northern California team lost to the Green Bay Packers. “To me, this is bigger than football and it would be selfish on my part to look the other way.
“This is not something that I am going to run by anybody,” Kaepernick told NFL Media. “I am not looking for approval. I have to stand up for people that are oppressed. … If they take football away, my endorsements from me, I know that I stood up for what is right.” Last August, the athlete marked three years since he first knelt in protest, and said that he will continue his “fight for liberation.”
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