Bethlyn Hand, the former Senior Vice President of Advertising and Administration for the Motion Picture Association, passed away on February 14. She was 85
, passed away on February 14. The cause was Alzheimer’s disease, her brother Lloyd Hand said. She was 85.was made President, and remained for 37 years. Valenti said in 2003, “She was by my side at the very beginning of my tenure at the MPAA. I got a lot of credit for what she did.”
She grew up in Houston and majored in journalism at the University of Texas, then began her career in 1966 when she moved to Washington DC and worked alongside Valenti. Nine years later, Hand moved to Los Angeles to head up the MPAA’s advertising division. Upon her retirement in 2003, Hand said, “It has been a wonderfully rewarding career in which I have made long-lasting friendships.”
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