Bethenny Frankel on 'exciting' addition to her wine brand 'Forever Young'

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Bethenny Frankel on 'exciting' addition to her wine brand 'Forever Young'
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Entrepreneur Bethenny Frankel launches Forever Young rosé and discusses the inspiration behind the beverage's brand name.

, which Frankel said she considers "extraordinary" and "unprecedented" in the U.S.

Wine sellers struggling to survive the pandemic are now also getting slammed by Uncle Sam’s fight with the European Union over aircraft subsidies. ROSE WINE ISN'T JUST FOR SUMMER ANYMORE Frankel told the FOX Business host that the inspiration for the wine brand’s name dates back to her college days.go live in ParisBethenny Frankel attends the 2022 MTV Movie & TV Awards: UNSCRIPTED at Barker Hangar on June 02, 2022 in Santa Monica, California.

In addition to stepping back into the alcohol industry - Frankel developed Skinnygirl margarita, the low-calorie pre-made cocktail product line that she sold in 2013 for a reported $120 million - Frankel is also helping consumers "cut through the B.S." with her YouTube series "Bethenny." "I listen to people and what they want, whether it’s in relief work or in entertainment," she told Bartiromo.

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