After the global pandemic, with economic uncertainty looming ahead and the war in Ukraine stretching on, advertisers just wanted people to feel good.
"This year's ads took a very light touch and focused on being fun and making the viewer feel good," said Charles Taylor, marketing professor at Villanova University. "Most followed a clear formula of combining A-list celebrities with humor, with some using nostalgia and/or music to good effect."advertisers each year try to reach the more than 100 million people tuning into the broadcast. It's a pricey proposition: ads can cost as much as $7 million for 30 seconds.
One unusual star: a group of donors bought two ads to feature Jesus in a campaign called "He Gets Us." Ram's ad went slightly risque and poked fun at erectile dysfunction ads by having couples talk about "premature electrification." Villanova's Taylor said that approach just might work.
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