What makes a school the 'best'?
College rankings—specifically the broad "best of" lists based on self-reported data—are more often a form of bragging rights than a reliable resource for prospective students. They have evolved into a game schools play against each other, with the prize being prestige.
This would be a non-issue if all stakeholders were aligned on the primary purpose of rankings as an overview of the best schools based on a comprehensive list of factors reflecting an array of perspectives with rigorously tested statistical methodologies. College rankings began as a way to reach new markets U.S. News & World Report has dominated the college ranking market since 1983. Its first ranking was a list of just 10 schools derived by asking a group of university presidents across the country to name the top schools in their field—in their opinion.
One of the biggest criticisms of this process is the incentive for biased reporting—for schools to report favourably on their programs and to evaluate their competitors unfairly to gain the advantage.
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