Hoichoi, an Indian streaming company which specializes in Bengali-language content, has revealed plans for a 30-strong 2022 slate. It also has expansion plans for Bangladesh, Southeast Asia and th…
Entertainment, Hoichoi was launched in 2017. Indian titles on the slate include Sayantan Ghosal’s detective drama “Gora,” starring Ritwick Chakraborty; the seventh season of detective franchise “Byomkesh,” by Soumik Halder, starring Arjun Chakrabarty; Sani Ghosh Ray’s adaptation of literary classic “Srikanto”; Anirban Bhattacharya’s “Macbeth” adaptation “Mandaar”; Anjan Dutt’s cop drama “Khyapar Shohor”; and another detective caper, as yet untitled, from popular filmmaker Srijit Mukherjee.
Hoichoi is doubling its investment in content and, with the addition of the new slate, will have more than 100 originals streaming by the end of 2022. Some 50 new films will be added to its 600-strong film library. The streamer’s plan is to target the 266 million Bengali-language speakers around the world. Besides India and Bangladesh, Hoichoi is available in the U.S., U.K., Australia and Canada. The streamer plans to deepen its engagement in Southeast Asia, especially Malaysia and Singapore, where a substantial Bangladeshi migrant worker population lives.
Hoichoi’s Western subscriber base, where monthly rates are equal to annual rates in Asia, already accounts for 30% of direct subscription revenue and discussions are on to curate a differentiated content mix for those markets.
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