Ben & Jerry's returns 'Free Cone Day' for first time since COVID pandemic

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Ben & Jerry's returns 'Free Cone Day' for first time since COVID pandemic
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Ben & Jerrys has revived their Free Cone Day after 4 years. The Vermont-based company's tradition took a hiatus during the COVID-19 pandemic, but will offer free cones on April 3.

Ben & Jerry's says that customers can get in line "as many times as they would like" in a press release.A Ben and Jerry's Ice Cream shop sign on an exterior store wall in Las Vegas, Nevada. Ben and Jerry's is a national chain of ice cream shops that uses all natural ingredients to make gourmet ice cream in many flavors.Ben & Jerry’s has offered Free Cone Day since the spring of 1979.

An employee of Ben & Jerry's scoops ice cream into a cone outside Union Station in Washington on June 18, 2013. "[They] surprised themselves, outlasting a long winter in Vermont, with an average temperature below freezing all season," Ben & Jerry's explained in a statement. Ben & Jerry's, a subsidiary of Unilever, has grown a presence in 35 different countries since. They hope to distribute more than a million free ice cream cones this year."The company is setting its scooping sights on an all new, all-time goal to make this Free Cone Day the biggest and best ever with a goal to serve well over a million Fairtrade scoops globally," the company said.

ALEXANDRIA, VA - APRIL 20, 2018: A business sign hangs over the entrance to a Ben & Jerry's ice cream shop in the Old Town section of Alexandria, Virginia.

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