Ben Affleck and Matt Damon's new venture seeks to make streaming more equitable for artists across the industry
already obtained a minimum of $100 million in financing for the company, Artists Equity, courtesy of the investment firm RedBird Capital Partners. Affleck and Damon also put forward some capitalwill produce exclusively for Artists Equity from now oncommitted to working
exclusively for Artists Equity. The duo hopes to incentivize top-notch actors and creatives to join the company by offering a large cut of profits and box-office bonuses on top of union-minimum wages.BrookAffleck says that Artists Equity plans to release three projects next year, and eventually work its way up to a five-per-year goal. First on the list: Affleck and Damon’s
film about Michael Jordan’s historic 1980s deal with Nike. Viola Davis, Jason Bateman, Chris Tucker, and Marlon Wayans are also set to star.Made In is beloved by Michelin starred restaurants and home cooks alike, with over 100 years of family history.Further elucidating his and Damon’s mission with Artists Equity, Affleck explains that the proliferation of streamers has “really ended back-end participation” from creatives.
“This is partly an effort to try to recapture some of that value and share it in a way that’s more equitable,” Affleck says. “Not just writers and directors and stars. But also cinematographers, editors, costume designers and other crucial artists who, in my view, are very underpaid.”He continues: “I know what kind of freedoms artists long for and how they can be empowered — treated like grown-ups.
The format recalls the original United Artists, which was founded in 1919 by Charlie Chaplin, Mary Pickford, Douglas Fairbanks and D.W. Griffith with the same purpose of putting creative control back into creators’In his own statement, Damon shares that Artists Equity will allow artisans to “take ownership of their creative power, providing a platform for both established and emerging filmmakers to streamline the development of their content.
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