HBO Max originally programming will be available in Canada beginning in 2020. Here's why:
The new alliance with HBO Max will make new original series like the DC dramasand the multicamera comedyHBO Max has greenlit more than a dozen original scripted series and has ordered pilots for several others that will live alongside library content from WarnerMedia properties including HBO, TNT, TBS, Cartoon Network, Adult Swim and the Warner Bros. studio.
Bell Media president Randy Lennox added in his own statement: "With this new HBO Max agreement, we are expanding our long and successful partnership with HBO and Warner Bros. and demonstrating this commitment to premium content in an era of increasing competition." The HBO Max deal also extends Bell Media's strategy of curation and aggregation of top Hollywood studio brands as it also has an exclusive content deal with CBS' Showtime and streams Starz content on Crave. The Canadian media giant is touting the HBO Max deal as signing up a new U.S. streaming partner and charging Crave subscribers no additional cost for the premium content, at least for now.
The HBO Max content is expected to complement Crave's current offerings as it targets a broader, younger and more female content focus, while also facing down Netflix and other U.S. digital platforms in the Canadian market. Bell Media will also have the option to experiment with windows as it, for example, possibly premieres an HBO Max series episode on its CTV Drama cable channel before it launches on Crave a day later.
The announcement of the Canadian HBO Max deal followed the WarnerMedia-owned streaming platform's formal unveiling oTuesday night. The forthcoming streaming service will bow in May 2020, cost $15 per month and will be filled with 10,000 hours of programming from across the media conglomerate’s divisions, including TV hits like
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