Bell Media is bringing the USA Network cable brand to Canada after losing several valuable Discovery channel names to one of its competitors.
TORONTO —
Bell Media’s new deal with NBCUniversal Global TV Distribution comes as it prepares to lose rights for TV channel brands it licensed from Warner Bros. Discovery. Those names — and many of the associated TV programs — are now bound for its broadcast rival Rogers Media. The shuffle comes after Rogers Media made a stealth move to secure a major programming and TV brand deal with Warner Bros. Discovery that caught Bell Media and fellow competitor Corus Entertainment off guard earlier this year.
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