Bell’s corporate culture came into question in the fallout of Lisa LaFlamme’s firing, as the company announced it would be launching an independent review of CTV’s newsroom
In the days after Ms. LaFlamme’s departure, Bell’s corporate culture came into question. The company announced it would be launching an independent review of CTV’s newsroom, and Michael Melling, Bell Media’s vice-president of news, took a leave of absence.
Job one for CEOs, as National Football League commissioner Roger Goodell puts it, is to protect the shield. On Friday, Mr. Bibic did just that. In a post on LinkedIn that was later widely circulated in the media, he defended the Bell brand. He then delivered a call to arms. “Broadcasting in Canada is undergoing massive change and Bell Media needs to adapt or be left behind,” he wrote. That’s all true – but what was missing in Mr. Bibic’s LinkedIn post and CTV’s announcement of its independent newsroom review was any sort of plan to reboot the media division.
Restoring Bell’s brand will mean articulating a strategy for its media business in a digital age. Is the future of CTV for the network to become a subscriber-driven streaming service? How does a nighttime anchor fit into broadcasts that are constantly updated? Answer those questions, and it becomes easier to explain the company’s decision to say farewell to a long-time employee.
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