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Ecology Action Centre calls for immediate implementation of Coastal Protection Act | SaltWireOTTAWA — Without the government taking steps to ensure Canadian broadcasters can buy popular foreign TV content, the Canadian broadcasting system won’t survive, Bell told the Liberal government in March.
The letter was among documents obtained through access-to-information, which also included a mostly redacted December 2022 presentation prepared by Bell. It said the success of the Canadian broadcasting system was heavily dependent on regulation, and that “system was built based on rules that ensure Canadian broadcasters can access and monetize popular U.S. shows.” That enables Canadian broadcasters to invest in Canadian content and news, Bell said.
Bell’s letter was sent in March, months before the government released the draft policy direction to the CRTC.The Online Streaming Act the CRTC is in the process of implementing brings streaming companies into the CRTC’s regulatory sphere, with the aim of requiring them to contribute to Canadian content.
The government chose not to include the company’s suggestions in the draft policy direction. A spokesperson for Heritage Minister Pascale St-Onge said “we reviewed carefully the many proposals brought forward throughout this process,” and that the final policy direction would be released “soon.” Kevin Desjardins, president of the Canadian Association of Broadcasters, said foreign programming “has until recently been foundational” to broadcasters’ abilities to produce news and contribute to Canadian content.
It noted studies as recent as 2017 previously concluded the market was relatively sound, but that things have changed in recent years.
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