With restaurants closed in Belgium, some 750,000 tons of potatoes have nowhere to go. So the head of the country's potato-processing association has proposed a solution to help producers and avoid waste: Eat more frites!
Teri Schultz for NPR
Romain Cools points to statistics showing Belgian households typically eat one serving of fries per week and suggests one more won't hurt consumers and will really help producers. Cools came up with the campaign to eat twice as many fries as he was giving an interview about the crisis in the industry last month. The attention it's received from around the world has surprised and amused him. He's pleased his advice seems to have spread widely, since Belgium is, by volume, the world's largest exporter of frozen potato products. The processed potato industry is worth more than $2 billion annually in that country alone.
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