Belgian regulator FSMA_Info wants to review major crypto ad campaigns in advance, fearing that investors often aren't aware of the risk. jackschickler reports
Explore the policy fallout from the 2022 market crash, the advance of CBDCs and more.Crypto ads in Belgium must be accurate and warn investors of the risks, under new laws announced by the country’s financial regulator Monday.
Powers published in Belgium’s Official Gazette on Friday mean any mass media campaign to promote digital currency would have to be submitted to the Financial Services and Markets Authority ten days in advance, allowing the regulator to intervene if needed. “Virtual currencies are all the rage at the moment, but they involve considerable risk,” FSMA said in a statement. “They are often subject to wild price fluctuations and are vulnerable to fraud and IT-related risks.”
The chance to make money quickly is cited as the leading reason why people trade in virtual currencies, and investors have been undeterred by the crypto winter or the collapse of major exchange FTX, according to an FSMA study. The new rules, which take effect on May 17, require ads to state that “the only guarantee in crypto is risk.” Belgium joins European countries such as
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