Behind the Scenes of Kim Petras' Bubblegum Pop VMAs Pre-Show - PAPER

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Behind the Scenes of Kim Petras' Bubblegum Pop VMAs Pre-Show - PAPER
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.kimpetras would never burst your bubble... unless...

"The fun thing with Kim is that she always arrives at the table with a very solid creative idea," Kerr toldafter the show."With this next record, she's exploring the fantasy of French culture from an outsider's perspective. There are a lot of songs on the record that pay homage to the euro style music she loved growing up."

When it came to the VMAs, Kerr said"[Kim] had a clear idea of bubblegum bursting" to symbolize the idea that"as an artist, she is 'about to pop.'" He then built the stage show around Petras' dream of wearing burst bubblegum, which Habana completed with matching boots and a little pet monster."It was inspiring to watch [Chris] make the dress in various stages.

Using a clear vinyl base with"an insane amount of boning" so it'd be structurally sound, Habana and his team"crafted slimy shapes out of cut and melted EVA foam" that they adhered to the dress form and layered repeatedly. Habana then dipped holiday ornaments in silicone for the bubbles on top, and added more EVA foam and silicone to existing clear heels as footwear.

During the VMAs, Petras and her dancers performed slick, ballroom-inspired choreography in front of a giant bubblegum monster with glowing eyes and oozing tentacles. Video monitors behind them screened a clip of the Eiffel Tower engulfed in chewy, popping bubblegum. For the finale, Petras briefly disappeared and reemerged from the monster's mouth wearing a"nude illusion" bodysuit with a perfectly round piece of gum popping from her mouth.

Kerr also considered Petras as a polarizing public figure and how she has"courted controversy in the past for a variety of reasons," but still believes"historically she's a very important artist and deserves a seat at the table of pop." For him, the VMAs monster represented this"celebration of that dichotomy. You either love the monster or fear it — or both simultaneously.

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