How do you judge the quality of a craft beer? According to new research, the gender of the brewer plays an important role in our perceptions of the libation
Share to linkedinGetty
The results? Apparently we think that beer-brewing is a man's job. When participants believed the brewer was female, they reported that they would pay less for the beer, and they had lower expectations of the taste and quality of beer. This is consistent with research that shows that stereotype use is more likely when little information is available about an individual. The same rule seems to apply to beer. When we don't know much about a person , our subconscious looks for cues to help us fill in the blanks. Stereotypes are an easy way for our mind to fill in these blanks. An award provides information that the product is a good one, so participants didn't need to rely on stereotypes about who brews good craft beer.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Why Successful Men Are Meditating and Trading Beer for Green JuiceWellness—the umbrella term for everything from meditation to yoga to moringa oil—is no longer just for women. Increasingly men (and businesses) are getting juiced about holistic health.
Read more »
Patagonia sues Anheuser-Busch for selling beer that bears its nameClothing company Patagonia is suing Budweiser's parent company for selling a beer that bears its name and evokes its rugged, environmentally friendly brand and logo.
Read more »
Patagonia sues Budweiser's parent for its 'copycat' beer brandOutdoor apparel company Patagonia filed a lawsuit Tuesday against Anheuser-Busch InBev, claiming that the brewer's Patagonia beer is a 'copycat brand.'
Read more »
19 Facts About Shakespearean England That Will Blow Your Damn MindPeople drank beer all day long, and makeup could kill you.
Read more »
Guinness brewer Diageo to scrap plastic packaging for its beerThe changes will begin in the Irish market this summer.
Read more »
Heineken has a plan to make Americans love beer againCNN News, delivered. Select from our newsletters below and enter your email to subscribe.
Read more »
This Bud's For Blockchain: AB InBev Is Banking On African FarmersThanks to blockchain startup Banqu, beer giant AB Inbev is banking on Africa’s farmers for growth.
Read more »
Patagonia to Anheuser-Busch: This lawsuit’s for youPatagonia says the beer giant is trying to trade on the outdoor retailer's reputation 'as a company dedicated to environmental conservation.'
Read more »