Bustle Digital Group is ready to unveil its digital relaunch today.
After acquiring fashion, music and cultural site Nylon last summer, Bustle Digital Group is ready to unveil its digital relaunch today — but its print issue has been delayed due to the coronavirus.
“[Print has been delayed] because of the coronavirus and what it’s done to the industry and there’s uncertainty there and it’s a big project and undertaking for us and we’ll have to hire people. We’re still really excited about it,” said Emma Rosenblum, editor in chief of BDG’s lifestyle arm, which includes Bustle, Elite, Romper and The Zoe Report.
As for the digital issue, which partnered with Sephora Collection, Rosenblum told WWD it never crossed their mind to press pause. “It made sense for us to go forward with it and we felt it would just be a little bright spot not just in our internal teams because it has been that, but also externally for our readers to see a beautiful new site and learn to love a brand that they might have once loved at a certain point in their youth.
“They took chances on up-and-comers and that’s something that when I came on board I really wanted to do. We want to be the first to feature up-and-coming Hollywood talent, musicians, bands, artists. We want people to know that if Nylon is championing somebody that they’re going to be big.”
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