Switch from B.C. Liberal party effectively ended what had been a B.C. political success story
BC United Leader Kevin Falcon couldn’t resist sarcasm when asked on Tuesday how his party’s rebranding from its long-standing identity as the British Columbia Liberals was going.
To make matters worse, the rebranding coincided with the soaring popularity of the B.C. Conservatives, who are not affiliated with the Conservative Party of Canada. “He just didn’t listen,” said Blades about Falcon’s approach to the rebrand effort. “He had a committee of people responsible for the name change. Didn’t listen to them. I’m sure that those staff and caucus people we’ve seen move over to the Conservatives made that decision partly because they weren’t listened to either.”
Under former premiers Christy Clark and Gordon Campbell, B.C. residents knew the brand of the B.C. Liberals, as the party of free enterprise and prosperity. Blades said many older party members, including conservative former caucus members, believed the B.C. Liberal name confused and turned off voters who did not support the federal Liberals.
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