The BBC, ARD/ZDF and other major European public service networks have seen viewer engagement in their services dive by nearly a fifth in the past six years, an Ampere Analysis study revealed today…
Ampere’s report claimed “policy responses to changing audience patterns have seen public funding either plateau or fall,” limiting PSM groups’ ability to respond to competitive pressures. However, the BBC and Italy’s RAI have seen “strong” adoption of their streaming services after investing heavily to expand their VoD platforms.
The BBC’s iPlayer broke 7 billion views for the first time in 2022 and recorded several other records thanks to shows such as, while Rai’s annual report for last year showed it had garnered around 1.7 billion ‘legitimate’ views and recorded 260 million hours of content streaming across the year. Both PSBs have market leading audience shares on linear, as well.
RAI actually saw a slight uptick and is leading the way on viewer engagement, while the BBC is roughly flat on six years ago following a minor recovery through the first quarter of this year. Germany’s ZDF also saw a small uptick but only after engagement fell on the Q1 2017 figure. France Télévisions and Spain’s
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