Bay Area Costcos' new ice cream pints use this most-banned fruit

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Bay Area Costcos' new ice cream pints use this most-banned fruit
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Its pungent aroma once led to the evacuation of an Australian university campus.

The sister duo, founders of Mavens Creamery, from left: Christine and Gwen Nguyen. Their entrepreneurial story started in 2014 when they began making macaron ice cream sandwiches in their parents' home in San Jose, Calif.It’s one of the richest, fattiest fruits and treated as a delicacy across Southeast Asia. It’s also known for its pungent reputation, which once led to theof an Australian university campus.

"Durian is definitely an acquire taste. We love to make rich, delicious ice-cream in flavors that are unique," says Gwen Nguyen, co-founder and CEO of Mavens Creamery.Growing up in a Vietnamese family, Gwen Nguyen, who is Christine’s sister and the founder of Mavens Creamery, said durian was simply a part of their childhood growing up in the Bay Area, and it evokes positive food memories.

“I must say, that ice cream, because it's already blended with cream, sugar, milk, the taste is toned down. In terms of how strong it smells, how pungent, it’s maybe a five or six out of 10. But the fresh fruit when opened — that's 20,” Christine said. “We're very proud of this durian ice cream because if you look at the rest of the ingredients, it's very, very simple: milk, sugar, cream and durian.

Freshly packaged macaron ice cream sandwiches are ready to be shipped. They are available at Safeway supermarkets in the San Francisco Bay Area.The idea for Mavens Creamery started in 2014, when Gwen stumbled upon a mom-and-pop shop selling macaron ice cream sandwiches in Los Angeles. She loved them so much, in fact, that she asked if the couple were interested in franchising their store just so she could bring the frozen treats back to the Bay Area. They responded with a polite no, thank you.

"Macarons have a very complex texture, we have worked very hard to perfect it and get the right consistency," says Gwen Nguyen, founder of San Jose-based company Mavens Creamery.

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