Cult streetwear brand Supreme has a long history of toying with other brands' designs without permission. But now the label itself is the target of imitation -- including 'legal fakes' made by companies that trademarked Supreme's name internationally.
which featured a shop full of Supreme-esque merchandise branded with phrases like"Don't be a jerk" and"Want it. Buy it. Forget it."In 2017, the company was busy defending itself from more than just mockery. Supreme is now one of the most counterfeited brands in the world and its fakes are among theThe case of Supreme Italia, however, is more complex, with the brand often referred to as what trademark lawyers call a"legal fake.
Casucci instead draws a parallel between Supreme Italia's actions and cybersquatting, the practice of registering domain names similar or identical to popular brand names, with the intent of later selling them at a profit."It's a phenomenon that was highly criticized 20 years ago and now it's clearly an evident abuse," he said.
, which had registered and licensed the trademark in Italy and other countries. IBF is essentially the business behind the Supreme Italia brand and its ramifications.in Chapter 4's favor twice, in January and April 2017, issuing an injunction that made Supreme Italia's operations in Italy effectively illegal. A definitive ruling could take years to emerge, however. Supreme Italia's lawyers have already appealed once and they plan to appeal again.
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