Batsheva Hay's new line of dresses could be described as 'Prairie Core,' but that's her term, not ours.
Two years ago, Batsheva Hay’s favorite dress was in tatters, so the feminist lawyer took it to a pattern maker to have it replicated. “Once she told me the price and everything,” Hay recalls, “I was like, ‘Okay, this is an investment. I may as well get creative with it.’” Hay scoured eBay for unusual textiles. She considered pockets, ruffles, hemlines, and darts.
Batsheva’s dresses pull off a feat of femininity that has become rare: to be ultra-girly without the slightest whiff of sexy-baby posturing for the male gaze. With frilled collars, puffed sleeves, multilayered flounces, heart-shaped pockets, and pinafore styling , her garments assert a relentless modesty. Their calico prints and stiff moire part our society’s sea of monotone Everlane and body-conscious Yeezy.
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