They may be known for '31 Flavours' but now the brand is opening almost as many new scoop shops in Metro Vancouver and Calgary.
It's one of the most well-known names in ice cream in the U.S., and now the multi-national chain Baskin-Robbins has revealed plans for a major expansion in western Canada, particularly in Metro Vancouver and Calgary.
However, plans are underway to grow Baskin-Robbins, and its 2022 rebranded logo and look, in Metro Vancouver, with a whopping 25 shops in the works. The first two new Baskin-Robbins Canada shops, both in malls, opened already in Metro Vancouver: One in July in Metropolis at Metrotown in Burnaby and another in early August at Guildford Town Centre in Surrey.
The expansion push is courtesy of Adel Ashry of McMaster Group Holdings, who got his start in franchising global chains in the Middle East before spending the last nine years in the industry from a Toronto base. Ashry has now moved to Vancouver and has the business' sights set on growing the longstanding ice cream shop chain on this side of Canada. The company has now signed its largest franchise agreement in 51 years in the Canadian market.
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