Why you shouldn't be loyal to your loyalty program
While this should be a win-win for consumers and businesses, the reality is that company loyalty programs are built into the operating costs. In other words, you’re paying for your rewards. As a consumer, you need to study the various rewards programs and figure out which is best for you. If you want to maximize your points, you shouldn’t be loyal to aSign up to receive the daily top stories from the Financial Post, a division of Postmedia Network Inc.
Changing where you shop may seem a bit far-fetched, but with the right loyalty program, it can be worth your while. PC Optimum is the loyalty program for Loblaw Companies Ltd. and includes brands such as Loblaws and No Frills. You can also earn PC Optimum points at Shoppers Drug Mart and Esso gas stations. Normally, you would only earn points on in-store and targeted offers. However, if you signed up for a PC Financial Mastercard, you’d earn points on every purchase.
Back in 2020, WestJet — Canada’s second-largest airline — announced that they were updating their Member Exclusive Fares. Under the old system, you could purchase select fares at a fixed price. For example, you could redeem 125 WestJet Dollars for a one-way journey within Canada and the U.S. The catch was that only a limited number of these fares were available per flight, and you had to pay the entire fare with your WestJet Dollars.
Here’s the thing, not every bank travel rewards program is the same. American Express Membership Rewards is often viewed as one of the best programs since you get great redemption options and you can transfer your points to airline and hotel partners. On the other end of the scale, BMO Rewards isn’t as popular with loyalty enthusiasts since you have fewer earning and redeeming options.
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