Choosing the loyalty program that best meets your needs and maximizing its benefits can be tricky. However, with a bit of knowledge of your
Identify the right program for you
The idea here is that you want to line up your loyalty programs with your spending, so you’re always earning the same currency. That will allow you to make redemptions — for discounted or free goods — quicker. For those who want to earn travel rewards, think about who you fly with the most. For example, if you prefer Air Canada, then you’ll want to earn as many Aeroplan points as possible. Now, if you live in Alberta, and frequently fly WestJet, then focusing on WestJet Rewards would make more sense. Likewise, VIPorter might make sense if you fly their airline most frequently, or VIA Préférence if you prefer train travel.Earning points is half of the loyalty game.
Without a doubt, one of the most valuable bonus redemption events is with PC Optimum Normally, when you redeem 10,000 PC Optimum points, you get $10 off your purchase. However, during a recent bonus redemption event, customers were able to use 70,000 points to get $100 off. This was a $30 increase in value for the points.
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