‘Barbie’ and ‘Oppenheimer’ are facing off at the movies and in memes—but it’s the unexpected similarities that tell us something about culture now:
‘Barbie’ and ‘Oppenheimer’ Are Facing Off at the Movies and in Memes—But It’s the Unexpected Similarities That Tell Us Something About Culture NowAn employee adds letters for upcoming film releases"Oppenheimer" and"Barbie" to a marquee at the Colonial Theater on July 16, 2023 in Phoenixville, Pennsylvania.
I did it—I sat through a “Barbenheimer” double feature. An unofficial one anyway, and I opted for the “dinner before dessert” approach by going first to Christopher Nolan’sMy time in dark theaters felt a bit like a durational performance piece. For one thing,is about three hours long and Greta Gerwig’s highly anticipated and heavily marketed film about the world-famous dolllong given its hole-filled plot, with credits rolling at two hours.
. The point is clear: Barbie lives in the popular conscious. And indeed, it became hard to open any window into the internet and not come across an advertisement for the film or an artistic derivative.. Courtesy Warner Bros. Pictures. Because I am a millennial who once played with ill-proportioned Mattel dolls, and because I recognized at least a few of the outfits in the trailer as those I had once had in my own Barbie arsenal, I was excited, in spite of higher ideas about myself, to see Gerwig’s film. But the explosive energy thrown off by theIn online visual culture and in meme world, the two blockbusters, which opened on the same weekend, were pitted against one another as conceptual opponents.
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