Banijay CEO Marco Bassetti has criticized the global streamers’ approach to rights and data sharing, as he predicts “in five-to-10 years time IP and talent will be the most important wa…
’ approach to rights and data sharing, as he predicts “in five-to-10 years time IP and talent will be the most important way of creating value.”
“It’s not fair to say to talent that you have to give me everything and then when they are a huge success, they don’t get anything,” he added. “When you give producers the opportunity to invest and retain part of te rights, they will do a better job. For us it’s simple in the medium or long term we are happy to give away some margin but want to retain rights.”
Doubling down on his approach to IP and talent, he predicted “in five-to-10 years time IP and talent will be the most important way of creating value.”
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