Cyclists ride through downtown Canmore, Alta., in April 2023. Operators in Banff, Lake Louise and Canmore are preparing for a busier-than-normal summer in 2025.
The ripple effect of the wildfire that devastated the town of Jasper last summer could continue to reverberate through Alberta's tourism sector in 2025, industry insiders say. The ripple effect of the wildfire that devastated the town of Jasper last summer could continue to reverberate through Alberta's tourism sector in 2025, industry insiders say.
"Certainly, in 2024, we saw quite a bit of pickup in Banff, Lake Louise and Canmore ," Hague said.Jasper National Park — traditionally Canada's second-most visited national park and home to attractions like the Columbia Icefield — made international headlines in July when a fast-burning wildfire ripped through the area.One-third of the buildings in the park's historic townsite were damaged or destroyed. Visitation to Jasper, which reached an all-time high of 2.
"I think our hotel operators anticipate that we will get some overflow from people who had planned to go to Jasper and can't find capacity there," said David Matys, vice-president of destination development with Banff and Lake Louise Tourism, though he said the uptick will likely be small. In its park management plan posted on its website, Parks Canada says congestion and crowding are increasing concerns, both in the town of Banff itself and at nearby attractions like Lake Louise and Moraine Lake, where traffic control personnel are required 24 hours a day to manage capacity.
She said it's wise for businesses at already-popular Rocky Mountain destinations to prepare for additional tourists as Jasper works to rebuild.
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