The luxury brand issued an apology on Instagram Nov. 22 for the recent advertisements
The exterior of a Balenciaga store, March 22, 2022, in Munich, Germany.Luxury brand Balenciaga has issued an apology for its recent advertisements featuring children with sexualized teddy bears.
The advertisements, which were originally posted earlier this week, were for the brand's new holiday gifting campaign. The photos featured children posing with the company's plush bear bags, which wear BDSM-inspired harnesses. Social media users immediately called out the brand's latest campaign on Twitter, with some also denouncing a promotional photo for a purse that included what appears to be an excerpt from the U.S. Supreme Court opinion on"We apologize for displaying unsettling documents in our campaign. We take this matter very seriously and are taking legal action against the parties responsible for creating the set and including unapproved items for our Spring 23 campaign photoshoot.
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