Back-to-school shoppers expected to head back to stores but pull back on spending

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Back-to-school shoppers expected to head back to stores but pull back on spending
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TORONTO — The stationery aisles are expected to be busier this year as parents and students return to in-store shopping when stocking up on back-to-school essentials, though their baskets may be a little less full.

The annual shopping ritual comes as rising costs for food and housing squeeze optional spending plans for many households.

The results show that Canadians are being more cautious about spending, but still plan to buy what children need for school, said Michelle Wasylyshen, spokeswoman for the Retail Council. Other surveys show increasing strain from rising prices and the heightened interest rates the Bank of Canada is using to try and push inflation down.

A separate survey from Capital One found that 45 per cent of Canadian households making less than $60,000 are foregoing essential items, and 80 per cent in this bracket are passing on nice-to-haves. He said he expects more shoppers to look to dollar stores and online used sales, as well as looking to discount options like Shein and Temu, even if the fast-fashion clothing might not last as long or be so great for the environment.

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