Loop, a baby equipment rental company, has hired former Glossier chief marketing officer Ali Weiss to be its chief executive officer
PREVIEWMs. Weiss said her experience as a top marketer at a fast-growing startup will be useful in her role at Loop.
“Ultimately, the best CMOs are intrinsically consumer-centric,” she said. “They make all their decisions…consumer-first, customer-first. For us at Loop, it’s member-first.”Revenue for brick-and-mortar U.S. stores that sell durable goods for babies and toddlers up to four years old will total an estimated $11 billion in 2022, according to industry-research firm IBISWorld Inc.
Though some rental competitors focus on equipment such as strollers and car seats for travel, Loop intends to focus on items for consumers’ homes, Ms. Weiss said. The company’s rentals can appeal to parents who want to reduce clutter or their environmental impact, according to Ms. Weiss. Ms. Weiss said that baby gear and toys “have very long useful lives in the world, but pretty short useful lives at home because children are growing and changing so quickly.”“Our vision is that we’re able to provide this service across many markets, many cities, many metro areas across the U.S.,” Ms. Weiss said.Write to Megan Graham at
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