The Big Ten’s new $7 billion media rights deal will string the conference’s top football games across three major networks each week, creating an NFL-style television schedule on Saturdays.
The Big Ten announced Thursday it has reached seven-year agreements with Fox, CBS and NBC to share the rights to the conference’s football and basketball games.
The deal sets a new benchmark in the college sports arms race, which is based heavily on TV money. The Southeastern Conference has a deal with ESPN that starts in 2024 and is also worth upward of $7 billion, but over 10 years. That deal was announced before the conference moved to expand to 16 schools with the additions of Texas and Oklahoma.
Plus, the West Coast schools should help increase what conference can make off its cable network in that part of the country. Fox and its cable network FS1 will have the rights to more than two dozen football games, at least 45 men’s basketball games and women’s basketball games. “When we did our financial analysis, and looked at the major markets — even before USC and UCLA — and the national footprint of the Big Ten, it was a very attractive deal for us,” said Sean McManus, chairman of CBS Sports. “And I think the money is fair. It’s unprecedented. They’re the largest deals in the history of college football.”
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