Lumpy cucumbers and blemished tomatoes making their way onto people’s plates across Canada
On the outskirts of Barrie, Ont., sunlight washes over the outcast cucumber and parsley stacked on skids at Eat Impact’s warehouse.
Billions of pounds of Canadian produce go to waste every year, much of it because it fails to live up to the strict cosmetic criteria adhered to by the retail industry.Mainstream retailers sell primarily first-grade fruits and vegetables, leaving farmers and distributors stuck with heaps of fresh, perfectly edible but not quite photogenic produce.
Subscribers save up to 50 per cent on their items compared to traditional brick-and-mortar outlets, said manager Emma McDonald. They have the added benefit of eating the fresher food made possible by direct-to-doorstep delivery that bypasses the produce aisle. About 90 per cent of its inventory turns over within 48 hours, she said.
McDonald herself likes the bananas for smoothies — 18 yellow ones for $5 in a recent deal — and local grower Fraserland Organics’ “Pugly” potatoes, which Spud sells in five-pound bags for $6. The company recently launched in Ottawa, and serves most of the area between London, Ont. and Montreal.
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