B.C. will now only publish ads related to public emergencies or public-health concerns on Facebook and Instagram, including ads about preventing and being prepared for wildfires.
Mr. Eby said “many British Columbians now rely on social media to get their news. Meta’s decision to cut off that access is totally unacceptable.”
Paul Deegan, president and CEO of News Media Canada, which represents the news industry, predicted the boycott would escalate and said Meta could lose more from advertising in Canada than the extra it would have to pay publishers if it were subject to the online news act. “Institutional investors, like CPP Investments and the Ontario Teachers’ Pension Plan should be asking the CEOs of our financial institutions, telcos, retailers, why they haven’t joined Quebecor, Cogeco, Bell Media, and Hydro Quebec in halting advertising with Meta.”
He added: “How much money is Facebook going to spend modifying their platforms at the expense of their users, and losing ad revenue, instead of just paying their fair share?”The online news act, also known as Bill C-18, received royal assent last month. It was designed to support the Canadian news industry, which has seen its advertising migrate to the Big Tech platforms. Google has said it will too block searches for news in Canada in response to the bill.
“The CMPA strongly supports the federal government, along with the growing number of companies that have pulled advertisements from Meta platforms, in response to their decision to block Canadians’ access to domestic news sites,” he said in a statement.
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