The Business Council of British Columbia has launched an awareness campaign to encourage residents to stay in the province amid rising outward migration to Alberta. The campaign utilizes social media and billboards to highlight B.C.'s strengths and counter the allure of Alberta's economic incentives.
People are silhouetted at the Cypress Mountain Lookout in West Vancouver, B.C., while viewing fog blanketing the Metro Vancouver area, on Nov. 26, 2023. THE CANADIAN PRESS/Darryl Dyck The Business Council of British Columbia has launched an awareness campaign to counter the province’s rising outward migration to Alberta .
is placing advertisements on billboards and transit stops, as well as online, in cities such as Vancouver, Victoria, Kelowna and Prince George, urging residents to think twice before moving to Alberta for economic or other reasons. Council president Laura Jones says the campaign is inspired by the “Alberta is Calling” campaign launched in 2022, targeting skilled workers in other provinces with financial incentives and promises of better affordability at a comparable lifestyle.British Columbia lost more people than it gained in interprovincial migration in 2023 for the first time in more than a decade, with a net loss of 8,624 people to other Canadian jurisdictions. Alberta reported a gain of 55,000 — the biggest interprovincial increase recorded since tracking began in 1972 — and it was the most popular Canadian destination for those leaving B.C. Jones says that while the “Stay with B.C.” campaign “doesn’t have all the answers” on stemming the population flow, it has the potential to spur conversations among people who are considering a move. The advertisements are designed to look like an incoming cellphone call or an online dating profile from Alberta, with messages prompting readers to reconsider answering or “swiping right” — a term for accepting someone on a dating app. “We’ve all heard those Alberta’s Calling ads, and also Invest Alberta is being pretty assertive right now and they’ve opened an office in British Columbia,” Jones says. “So, we thought this would be a way to put the focus on a strong economy while having a little fun. “It’s a very serious topic,” she says. “We want young people to see a future in the provinc
POPULATION MIGRATION BRITISH COLUMBIA ALBERTA ECONOMY CAMPAIGN
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