Azur Is Redefining “French Girl Style” With Its Plant-Dyed, Pleated Dresses

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Azur Is Redefining “French Girl Style” With Its Plant-Dyed, Pleated Dresses
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Available in just two sizes, Azur’s slightly stretchy plissés suit a range of figures and forms.

, led by two sisters, hand pleats the label’s organic, cruelty-free silks, which lend themselves naturally to Azur’s easy-going shell dresses, square-neck camisoles, and snug long sleeve tops. “For us, the fabric is everything,” Favreau, a former textile designer, says. “We like the simplicity of the shape with this kind of magic material.”Magic is one word for it.

Available in just two sizes, the slightly stretchy plissés—which can be dressed up or down, layered on top of one another or worn alone—hug a range of figures and forms, as seen in Azur’s streetcast collections. “Marseille is a city that is really mixed,” Favreau says. “There are people from everywhere, so it was important for us to represent [that].

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