Awards-show ratings are back up — or are they? Exclusive VIP+ data unearths 2022 viewership for total audience and the coveted 18-49 demo
The Academy’s infamous 2022 awards shows saw a total audience increase of 6.2 million total viewers versus, with this even stronger among the 18-49 demo, which increased by 77%. The story is not quite as positive when assessing the longer-term trend. Compared with 2016, total audience fell by 17.8 million . The 18-49 ratings shrank by 64% from when the show pulled in a 10.5 demo rating.
The first year of the CMT Awards on CBS saw a total viewership decline of 1 million versus the final year of the Academy of Country Music Awards, with this falling by 18% among the 18-49 demo rating. Compared with 2016, total audience is down by 53% , with 18-49 demo ratings falling by a huge 71%.The Tonys were up considerably versus 2021’s “The Tony Awards Present: Broadway’s Back!” with total viewers climbing by 1.5 million and the 18-49 demo rating up by 54%.
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