Aviation industry turns to childcare, free iPhones to lure workers

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Aviation industry turns to childcare, free iPhones to lure workers
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The North American aviation industry is wooing workers with daycare centers, cheaper transport and free iPhones to compete in a tight market where salaries for entry-level, low-skilled jobs often lag those at e-commerce companies like Amazon.

Part of the issue for the aviation industry is that low wages and taxing work have long made retaining staff at airports a challenge, a problem exacerbated by the pandemic and now, historically low unemployment rates. In the United States, theU.S. air transportation employment has recovered over the past year to above pre-pandemic levels. But the sector still needs to add jobs as U.S.

The effort is aimed at getting people back to work after the pandemic and helping the airport run smoothly, said Matthew Heil, the city department's special projects administrator. "Now he knows the daycare is coming and he's not looking for work anymore," Elchitz said. "That is exactly why we are doing this."

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