The groundbreaking movie was the subject of a full-day program, Tuesday at the HPA Tech Retreat.
With digital cinema, theaters vary greatly in their screening capabilities, and Cameron and Landau were bullish about delivering the best possibility experience to each individual theater. In the case of, this involved the creation of a whopping 1,065 unique delivery versions of the movie.
“We didn’t have the movie together until about 16 days before the release date,” Beresford explained. “We moved reel by reel because we couldn’t wait.” In all, she reported that this meant creating 6,338 portions of the DCPs . “The thing I’m most proud of was the level of collaboration and innovation,” summed up Beresford. Added Deluxe’s Rich Welch, “I think this has changed everything about the process from camera to screening.”
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