The film began playing in North American theaters Friday night as it sets sail across the globe.
Disney, home of the film’s 20th Century Studios, stresses that the sequel’s success depends more on its long term playability, versus a huge opening number, and note the movie’s strong audience score. Distribution sources also say advance ticket sales are spread out over the weekend and into Christmas week, versus being frontloaded.debuted to a relatively modest $77 million in mid-December 2009 but hung in for months . And, earlier this year, Tom Cruise blockbusteropened to $126.
One challenge: The film’s running time is a hefty three hours and 12 minutes, meaning fewer showtimes . The 3D tentpole is expected to see a huge share of its business come from Imax and other premium large format screens . On Thursday, a whopping 61 percent of preview grosses came from 3D screens. And globally, Imax has already ponied up $9.2 million, including a near-record in China.
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