‘Avatar: The Way of Water’ China Release May Decide How Big Box Office Will Be

While COVID-19 lockdowns have eased, ongoing obstacles may hinder box office in a market expected to be a top driver for the film.

China’s box office has been battered throughout 2022 by Beijing’s unrelenting zero-COVID policy, which has resulted in scores of weeks-long lockdowns in major population centers, casting a chill over all forms of public consumer activity — including moviegoing. As of Dec. 5, total box office sales in China were just over $4 billion for the year, down 36 percent from the same point last year and less than half of what they were during the equivalent period in the pre-pandemic year of 2019.

Then again, James Cameron has beat the odds in China before. Among Chinese millennials, few titles are as stirringly nostalgic as the first

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