James Cameron finally breaks his silence on the SaturdayNightLive sketch mocking Avatar's use of the Papyrus font. 'Just think of how much we could have grossed if it wasn't for that damn font.'
Nearly five years after it first premiered, Avatar's James Cameron has finally broken his silence on the hilarious Saturday Night Live font sketch. Though its long-standing popularity remains in question, Cameron's 2009 sci-fi action film has proven to be one of the most surprising hits of the past two decades, situated as the highest-grossing film of all-time with over $2.9 billion grossed across release and re-releases.
SCREENRANT VIDEO OF THE DAY While speaking with Empire to discuss the long-in-development first sequel, Avatar's James Cameron was asked about his thoughts on the hilarious Saturday Night Live font sketch criticizing his use of Papyrus for the first film's poster. The writer/director looked towards the bit fairly humorously, joking he could've made more money had he not used it and poked fun back at Ryan Gosling, star of the sketch.
Just think of how much we could have grossed if it wasn't for that damn font. I was not aware that our font was an off-the-shelf thing; I assumed the art department or the title company came up with it. Of course, it was trolled mercilessly as a lazy choice, but frankly, I like the font. Ryan Gosling needs to get out more, instead of freaking out over our font.
Since its release, Avatar has found itself lampooned for a variety of reasons, including largely pulling its plot from the likes of Pocahontas and Ferngully: The Last Rainforest, though the use of the Papyrus font for its main logo remains one of the more unique talking points.
How Avatar 2 Moved Away From Papyrus Font Despite his defense of the Papyrus font to date, it seems the graphic designers behind Avatar: The Way of Water took the criticisms close to hear, with the sequel's logo featuring an entirely different font from its predecessor.
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