‘Avatar’ Rerelease Could Benefit Slow September for Theaters

James Cameron's iconic 2009 movie will be made available three months before his 'Avatar: The Way of the Water' opens on the big screen in December.

Comscore box office analyst Paul Dergarabedian says playing the original film will help provide a marketing tailwind ahead of the sequel. “Disney sees a benefit in rereleasing the movie as a reminder to fans in North America, most of whom have not seen the all-time global box office champ since its special-edition release almost 12 years ago,” says Dergarabedian.event did big business for a rerelease, earning $10.7 million in North America and $34 million overseas for a total of $44 million.

While September always tends to be on the quieter side, September 2022 is notably lean in terms of high-profile Hollywood product as studios contend with an ongoing post-production backlog due to the pandemic. This could benefit therelease. As of now, the only other nationwide release scheduled for Sept. 23 is the indie film

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