Automakers turn on style to try to switch SUV fans to electric via JBWEyesonroad EdTaylorJourno
FRANKFURT - Mercedes-Benz and Porsche are showcasing curvaceous, high-end electric sports cars at the Frankfurt auto show as part of an industry effort to counter Tesla, avert billions in European pollution fines and defuse complaints from climate activists.
The global auto industry has struggled to placate activists and regulators in the wake of Volkswagen’s 2015 diesel emissions cheating scandal, while customers continue to buy ever larger, polluting vehicles. The Taycan, a low-slung four-door sports car with a range of 450 kilometers, is Volkswagen-owned Porsche’s attempt to inject desirability into premium electric cars, while the group’s mainstream brand, VW, is wooing customers with the ID3 compact.Electric cars have seen many false dawns and German carmakers have struggled to win over customers accustomed to a recipe of high horsepower and large performance vehicles.
BMW German luxury carmaker new CEO Oliver Zipse speaks next to BMW Vision iNext at the 2019 Frankfurt Motor Show in Frankfurt, Germany September 10, 2019. REUTERS/Wolfgang Rattay BMW presented two electric sports cars in Frankfurt, the “Concept 4” and the “BMW Vision Next”, hoping that sporting credentials will woo customers that might ordinarily buy a combustion engined vehicle.
Last year, CO2 emissions in the EU rose by 1.6% to an average 120.4 grams per kilometer. Volkswagen, the world’s largest carmaker by sales, expects SUVs to rise to 40% of its new car sales by 2020, up from 25% last year.
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