Customers may unwittingly be driving off dealer lots in vehicles under recall for what could be catastrophic safety defects. The CEO of a company that sells dealers a system that provides recall updates says the whole system is broken and wants it fixed.
“There's a common misperception that NHTSA has recall data and we don't,” Ridella said in reply to a Forbes.com question during a webinar on recalls sponsored by theon Tuesday. “We don't have VINs . Dealers are getting recall information from their companies, their respective companies. So NHTSA does not have that data.”
But he went on to note, “Things are going pretty well in the recall ecosystem when you look at the data. Most completion percentages are fairly high above 80%. Newer vehicles have higher completion percentages because dealers have good contact information and those vehicles are going back to the dealer regularly for service and warranty work. Most recalls happen in younger vehicles under three years old. We typically see completion 90% and above in that category.
But that's exactly the opportunity dealers miss out on when they're not aware of recalls due to lack of information charges Paul.
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