Auto bosses could learn a lot from Bugatti’s trend bucker, the $5.5-million Tourbillon

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Auto bosses could learn a lot from Bugatti’s trend bucker, the $5.5-million Tourbillon
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The Tourbillon should have auto industry executives around the world stopping and taking notes

The recently unveiled Bugatti Tourbillon is a car, yes, but more accurately it’s the French company’s latest multimillion-dollar plaything for the ultrarich, and an absolute must-have accessory for next summer in Monaco. A new Bugatti, like any new trophy car, always makes big waves in a tiny automotive pond, but the Tourbillon should have auto industry executives around the world stopping and taking notes.

For example, where other brands keep adding more screens to their sporty cars – Ferrari, Lamborghini, BMW, I’m looking at you – Rimac did the opposite. The Tourbillon has a single small screen that folds away under the dashboard and is only for the backup camera and Apple CarPlay.the Tourbillon to Top Gear magazine. “We wanted to be able to run the car without any screen. Basically, the screen pops out if you want it.

The most obvious sign of Rimac’s keen sense of what enthusiasts want is Bugatti’s new engine. For the Tourbillon, Rimac told Top Gear he wanted an “emotional” engine that sounded great. He didn’t say the most powerful or biggest engine; that wasn’t the point.The interior of the Bugatti Tourbillon. Notice there is no screen. One pops up for the backup camera and Apple CarPlay.“You simply cannot beat the driving experience of a big, normally aspirated high-revving engine.

Such an engine was possible only because it’s paired with three electric motors and a relatively large 24.8-kilowatt-hour battery. It offers 800 horsepower and roughly 60 kilometres of electric range. “There was lots of pressure to go electric,” Rimac told CarWow. It would have been easy, he explained, to put a new body on the existing Rimac Nevera electric supercar and call it a Bugatti. “But I just thought it was the wrong thing ,” he said.

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