The founder of Brother Vellies asked major store chains to take the 15 Percent Pledge, which is to devote a portion of their buy to Black-owned businesses.
These companies, being reputed movers and shakers in the fields of fashion, farming, beauty, cannabis, and more, have the visibility and resources to influence how the masses shop for products. This is especially prevalent for burgeoning brands, who are often at the mercy of their seasonal buys to stay afloat. According to James, taking part in this pledge will not only provide much-needed finances to a brand in the short-term, but will cause a ripple effect that will lead to more opportunities.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Aurora James Expands 15 Per Cent Pledge to Include CanadaCanadian designer Aurora James' 15 Per Cent Pledge has made its way to Canada. Here's what you need to know and how you can help.
Read more »
Impossible Foods CEO says the meat industry will be obsolete in 15 years — 'That's our mission''That transformation is inevitable,' Impossible Foods founder and CEO Patrick Brown said after Starbucks launched the Impossible Breakfast Sandwich.
Read more »
15 Wonderfully Quirky Comedy Films You May Have MissedAs we reach the midpoint of 2020, it’s clear that the new decade has already been a strange one. Many have been turning to movies as a welcome means of escape, and comedy as a genre feels more impo…
Read more »
The 15 Google executives who report to CEO Sundar Pichai - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
15 things with thousands of rave reviews to shop during Amazon’s Big Style Sale.reviewed narrowed down to the top 15 cult-favorite items worth buying, including Tory Burch sandals, the trendy Veja sneakers, and classic Levi's jeans.
Read more »
15 Dramatic Pictures Of Police Arrests During The 1950s'One of the saddest lessons of our contemporary moment is our inability to learn from the recent past.'
Read more »