With social commerce sales predicted to soar in coming years, augmented reality experiences have the potential to change the shopping game.
game on Snapchat in February 2021, which allowed users to click through to shop for the very products they’re attempting to declutter from the virtual room.
If they’re able to get to that point, the tool itself is pretty simple to operate. The virtual try-on for Lancome’s L’Absolu Rouge Drama Ink Liquid Lipstick collection, for example, prompts users to experiment with nearly 20 shades of lipstick using the front-facing camera to see how each one looks superimposed on their lips.“If you want to implement augmented reality or, in a lot of ways, even just social commerce, your consumers have to be comfortable with technology,” Zhu says.
“While it’s been absolutely huge in China, social commerce has a very checkered history in the U.S. and West in general,” says, a consumer psychologist who specializes in digital technology, brand communication, and shopper marketing. “And it’s the same with augmented reality. There are lots of AR apps, but they haven’t really gone mainstream.
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